Privacy Policy

This Privacy Policy Notice (“Policy”) outlines the data privacy practices of Varallo Brothers Bakery (“Bakery,” “we,” “us,” or “our”) regarding information collected through our website and in the specific contexts described below.

Your Rights:
Depending on your location, you may have certain rights concerning your personal information, subject to the provisions of applicable law. We respect these rights and will provide means for you to exercise them.

Purpose:
This Policy details how we collect, use, store, manage, and share information when you visit our website, place an order through our online platform, interact with our mobile application, or engage with us directly as a customer, supplier, employee, job applicant, or in any other situation where we provide bakery-related products or services to you (collectively, the “Services”). This Policy also outlines the rights and choices you have concerning your personal information.

Please be aware that certain aspects of our Services may be subject to additional privacy notices, which will be provided to you at the point of data collection and will govern the use of your information in those specific contexts.

Personal Information We Collect and Use

Personal information is data about you that can identify you as an individual, either on its own or when combined with other information. At Varallo Brothers Bakery, we gather personal information through various methods and sources, including directly from you during our interactions, automatically when you use our online services, and in some instances, from third-party sources.

Personal Information We Collect Directly From You
We collect personal information directly from you when you engage with us. This may occur when you:

• Place an order at our bakery or through our website.
• Sign up for our loyalty or rewards program.
• Contact us with inquiries or for customer support.
• Participate in our promotional events or contests.
• Provide feedback on our products or services.
• Apply for a job with us.

The types of information we may collect include:

• Personal Details: Your name and date of birth.
• Contact Information: Your email address, phone number, and mailing address.
• Transaction Details: Information about the products you purchase, payment methods, and purchase history.
• Preferences: Your preferences and interests regarding our products, including any dietary restrictions or special requests.
• Employment Information: If you apply for a job, your resume, cover letter, employment history, and references.
• Feedback and Communications: Any feedback, comments, or suggestions you provide us, as well as communication exchanges.

Personal Information We Generate About You
In the course of our relationship with you, we may generate personal information such as:

• Customer account IDs or loyalty program numbers.
• Records of your transactions and interactions with us, including customer service records.
• Information derived from your purchases and preferences to offer personalized promotions.

Information Collected Automatically
When you visit our website or interact with our online services, we automatically collect certain information, which may include:

• Technical Data: Such as your IP address, browser type, and operating system.
• Usage Data: Information on how you navigate our website, including the pages you view, the links you click, and the frequency of your visits.

Information from Third Party Sources
We may receive additional information about you from third-party sources, such as delivery services and payment processors, which may include:

• Delivery details from third-party delivery platforms.
• Payment confirmation and fraud checks from payment processing services.
• Publicly available feedback or reviews from social media or review websites.

We combine this information with data we collect directly from you and through our website to enhance our services, tailor our marketing efforts, and improve your customer experience.

How We Use Your Personal Information
At Varallo Brothers Bakery, we use personal information for the following purposes:

Identification and Service Provision: We use your personal information to identify you as our customer, process your orders, and provide you with our baked goods and services.

Customer Service: We use your information to respond to your inquiries, fulfill your requests, and provide you with the necessary support.

Improvement of Services: We analyze information about how our services are used to enhance your experience, develop new products, and improve our service offerings.

Communication: We communicate with you about your orders, inform you of any changes to our policies, and may send you newsletters or updates if you have opted in.

Marketing and Promotions: With your consent, we may use your information to send you promotional materials or special offers, as well as to understand your preferences and tailor our marketing efforts accordingly.

Transaction Processing: We process payment information to complete your purchases and keep records of transactions for accounting purposes.

Safety and Security: We ensure the security of our bakery, website, and other services, and protect against fraud, unauthorized transactions, claims, and other liabilities.

Operational Management: We use personal information for operational business purposes, such as data analysis, audits, developing new products, enhancing our website, improving our services, identifying usage trends, and determining the effectiveness of our promotional campaigns.

Employment and Recruitment: If you apply for a job with us, we use the information provided to process your application and assess your suitability for the position.

Please note that we will not use your personal information for purposes unrelated to the services we provide without first notifying you and obtaining your consent where required by law.

How We Use Cookies

At Varallo Brothers Bakery, we utilize cookies, pixel tags, and similar tracking technologies (collectively, “cookies”) on our website to enhance your browsing experience and to understand how you interact with our site.

What are cookies?
Cookies are small data files placed on your device by a website through your browser. They are widely used to make websites work more efficiently, as well as to provide information to the owners of the site.

Why do we use cookies?

• To Recognize Your Device: Cookies help our website recognize your device on subsequent visits, allowing us to tailor your user experience according to your preferences.
• For Analytics: We use cookies to analyze user activity in order to improve our website. For example, we can use cookies to look at aggregate patterns like the average number of product searches that users perform. We can use such analysis to gain insights about how to improve the functionality and user experience of the website.
• To Personalize Your Experience: We use cookies to serve you with advertisements that may be relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of the advertising campaign.
• For Site Functionality: Some cookies allow you to navigate our site more easily, remember your preferences, and facilitate online ordering.

Third-Party Cookies:
We may also use third-party cookies, such as Google Analytics, to help with analyzing performance and traffic on our website. For more information on how Google uses data, you can visit Google’s privacy policy.

INFORMATION SECURITY
We implement reasonable physical, technical, and organizational security measures designed to safeguard personal information. These measures are aimed to protect the personal information we collect from loss, misuse, and unauthorized disclosure, alteration, and destruction.